Our vision is a place where athletes are served and developed holistically. Inspired to capitalize on opportunities, recognize their own agency and be supported with any and all tools they need to thrive.
We inspire and empower athletes through service by committing to a life-changing partnership. By first listening and then fully understanding we are able to provide intentional support that allows for discernment and holistic development of an individualized strategic plan. MSG is dedicated to delivering premier representation for NIL including contract negotiations, personal branding and marketing as well as education in financial literacy and investing, thus helping athletes thrive both during and beyond their playing careers.
Dream it, then do it with purpose.
Do what’s right vs. what’s easy.
Always asking the question what are you doing for others.
Opportunity is often missed because it’s dressed in overalls and looks like hard work. Seize the moment and your future!
Do what you say you’re going to do, when you said you were going to do it, as your word is your bond.
If you listen, learn and lead with empathy you can recognize every voice, every story, and every tradition as inclusion begins with understanding.
Be true to yourself and tell people what they need to hear vs. what they want to hear
Whether it's your first or expected to be your last contract, you are still at the beginning of life's journey.
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A former Division I hooper who played at Duke University and graduated from UNC Charlotte. With over four years of hands-on experience in the NIL and sports marketing space, Mikayla has built a reputation as a powerful advocate and brand strategist for athletes. She has worked with men’s and women’s basketball players across top conferences including the SEC, ACC, Big Ten, Big 12, MEAC, the American Conference, etc.
Mikayla has secured high-value marketing deals for athletes by combining deep industry knowledge with a player-first approach. Her ability to connect authentically with athletes and brands sets her apart. She also travels nationwide to speak at universities on NIL, branding, and long-term marketability, helping student-athletes turn their name into lasting influence.
Have questions or ready to take the next step? We're here to guide your journey.